Nonprofits can and must use social media to further their mission and engage with their audience. This book review of "Twitter for Good: Change the World One Tweet at a Time" gives some specific outlines on how nonprofits can do just that.
Nonprofits and associations seeking to better benchmark and get results from their tweeting efforts will enjoy reading Twitter for Good: Change the World One Tweet at a Time by Claire Diaz-Ortiz, who heads up social innovation and executive leadership at Twitter.
Read the full post Book Review -Twitter for Good: Change the World One Tweet at a Time on The PR Toolkit for Nonprofits.
